Privacy Statement

1. Important information about this website and who we are

This website,, (hereinafter the “Website“) is provided by Bayer CropScience Limited (hereinafter “our”, “us” or “we”). We are the data controller and responsible for your personal data. For further information about us, please refer to our imprint.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

2. How to contact us

If you have any questions, concerns or suggestions about this privacy statement you can contact our Data Protection Officer. To do so, please use the following contact details and state that your enquiry relates to Bayer CropScience Limited:

By post:
Data Protection Officer
Legal and Compliance Department
Bayer plc
400 South Oak Way
Green Park

By e-mail:

3. What this privacy statement does not cover

This privacy statement only deals with how we will use personal data. The terms of use for our Website are available here and they govern your use of the Website.

This privacy statement will also not cover websites provided by partner networks, advertisers or our affiliates. From time to time our Website may contain links to and from such websites. If you follow a link to any of these websites, please be aware that our privacy statement will not apply. These websites will have their own privacy statements which will govern how they use your personal data. You should check these to make sure you are happy with how they will handle your personal data.

We do not accept any responsibility or liability for privacy statements of our partner networks, advertisers and affiliates.

4. Website privacy statement

In the following we wish to provide you with information on how we handle your personal data when you use our Website.

4.1 Personal data we collect when you visit the Website

When you call up our Website, your browser will transfer certain data to our web server. This is done for technical reasons and required to make available to you the requested information. To facilitate your access to the Website, the following data are collected, briefly stored and used:

  • IP address
  • date and time of access
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content of request (specific site)
  • Status of access/HTTP status code
  • Transferred volume of data
  • Website requesting access
  • Browser, language settings, version of browser software operating system and surface

4.2 How we will use personal data collected on the Website

We will use this information:

  • to administer our Website
  • for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes regarding the Website
  • to improve our Website to ensure that content is presented in the most effective manner for you and for your device
  • to allow you to participate in interactive features of our service, when you choose to do so
  • as part of our efforts to keep our Website safe and secure

4.3 Setting of Cookies

(a) What are cookies?

This Website uses so-called “cookies”. Cookies are small text files that are stored in the memory of your terminal via your browser. They store certain information (e.g. your preferred language or site settings) which your browser may (depending on the lifespan of the cookie) retransmit to us upon your next visit to our Website.

(b) Why do we use cookies?

Using cookies helps us to provide you with a good experience when you browse our Website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our cookie statement.

(c) What cookies do we use?

We differentiate between two categories of cookies: (1) functional cookies, without which the functionality of our Website would be reduced, and (2) optional cookies used for e.g. website analysis and marketing purposes.

(d) Optional cookies are subject to your consent

We only use optional cookies if we have obtained your prior consent (Art. 6(1)(a) General Data Protection Regulation). Upon your first access to our Website, a banner will appear, asking you to give us your consent to the setting of optional cookies. If your consent is given, we will place a cookie on your computer and the banner will not appear again as long as the cookie is active. After expiration of the cookie’s lifespan, or if you actively delete the cookie, the banner will reappear upon your next visit to our Website and again ask for your consent.

(e) How to prevent the setting of cookies

Of course you may use our Website without any cookies being set. In your browser, you can at any time configure or completely deactivate the use of cookies. This may, however, lead to a restriction of the functions or have adverse effects on the user-friendliness of our Website. You may at any time object to the setting of optional cookies by using the respective objection option indicated in the table above.

4.4 Website Analysis using Google Analytics

On our Website we use Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

Google will analyse your use of our Website on our behalf. To this purpose we use the cookies described in more detail in the table in the cookie statement. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analysed. The respective results will then be made available to us in anonymized form. Your usage data will not be connected to your full IP address during this process. We have activated on our Website the IP anonymizing function offered by Google, which will delete the last 8 bits (type Ipv4) or the last 80 bits (type Ipv6) of your IP address. Moreover, Google is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of data by Google in the US.

You may revoke your consent to the use of web analysis at any time, either by downloading and installing the provided Google Browser Plugin or by administrating your consents in the table in the cookie statement, in which case an opt-out cookie will be placed. Both options will prevent the application of web analysis only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie. Further information on Google Analytics is available in the Google Analytics Terms of Use, the Privacy and Data Protection Guidelines of Google Analytics and in the Google Privacy Policy.

4.5 External services or content on our Website

We include third-party services and/or content on our Website. When you use such third-party services or when third-party content is displayed, communication data are exchanged between you and the respective provider for technical reasons.

The respective provider of the services or content may also process your data for own additional purposes. To the best of our knowledge, we have configured the services and content of providers known to process data for own purposes in such a way that either any communication for other purposes than to present their services or content on our Website is blocked, or communication only takes place once you have actively opted to use the respective service. However, since we have no control over data collected and processed by third parties, we are not in a position to provide binding information regarding the scope and purpose of such processing of your data.

For further information regarding the scope and purpose of such collection and processing of your data, please consult the privacy statements of the providers whose services and/or content we include and who are responsible for the protection of your data in this context:

4.6 Legal basis for processing your data on the Website

Unless otherwise indicated, the legal basis for the handling of your personal data results from the fact that such handling is required to make available the functionalities of the Website requested by you (Art. 6(1)(b) General Data Protection Regulation).

Moreover, to protect our legitimate interests, we will store such data for a limited period of time in order to be able to initiate a tracking of personal data in the event of actual or attempted unauthorized access to our servers (Art. 6(1)(f) General Data Protection Regulation).

5. How we handle data collected for our newsletter, product and event updates

You can subscribe to our newsletter, to receive updates about our products and/or services relevant to you, and/or to be kept up to date about events on our Website or on equivalent paper forms which we have at events. The categories of data which we collect for this will be indicated at the time, but include name and contact information.

5.1 Email newsletters, product and event updates

We will use the email address you provide for sending you the correspondence which you have indicated you want to receive from us. The processing of your email address for sending you email communications is based on your consent (Art. 6(1)(a) General Data Protection Regulation).

Your information will be kept for as long as you are subscribed and for a period of 5 years thereafter as an inactive contact to ensure we do not send you information you do not want.

5.2 Telephone news, product and event updates

If you also provide us with your telephone number, we will use this telephone number to call you in relation to the topics which you have indicated you want to hear from us on. This processing is based on your consent (Art. 6(1)(a) General Data Protection Regulation).

Your information will be kept for as long as you are subscribed and for a period of 5 years thereafter as an inactive contact to ensure we do not send you information you do not want.

5.3 If you no longer want newsletters, product and event updates

You can withdraw your consent to receive our newsletter, updates about our products and/or services relevant to you, and/or to be kept up to date about events at any time. You can do this by unsubscribing using the link in all our marketing emails or sending an email to the Data Protection Officer, or tell us when we call you.

6. How we handle data we collect when you buy our products and/or services

We will use the personal data you provide to us to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us.

If we have a contract with you, we will keep your information for the duration of the contract plus 6 years.

7. How we handle data we collect when you call our Emergency Helpline

Our helpline is provided by an operator based in the United States. We have a contract in place with them regarding the processing of personal data collected via the helpline which includes contractual clauses approved by the European Commission as providing appropriate safeguards and instructions on how they should process the data.

We will only ask for the information which is needed to be able to provide emergency advice to you. If you do not provide the requested information, we may not be able to provide you with all the relevant emergency advice.

We will only process personal data which is provided during this call for the purposes of assessing the emergency which you report to us. Where you provide information about the health of an individual via the emergency line, we will only use this information as necessary to provide advice regarding the treatment of that individual.

We process personal data provided via the Emergency Helpline because we are required by applicable regulations to report any adverse incidents relating to our products to the Chemicals Regulations Division (Art. 6(1)(c)). The reports are provided on an anonymised basis, but do include the following information where this is available: classification of incident, date of incident, date of contact, sex of the person involved, age of the person involved, type of exposure, details of the exposure, a description of who was affected (but no names), whether children were affected, circumstances of the incident, symptoms reported, treatment, long term effects, advice issued and follow up.

Where we have been provided with information relating to the health of an individual, this data is processed on the basis of the following, depending on the relevant circumstances:

  • you (as the affected individual) give us explicit consent to process that data in order to give you initial advice regarding course of treatment; or
  • the processing is necessary to protect the vital interests of the affected individual and they are not able to give consent to the processing.

Personal data provided via our Emergency Helpline will be retained by us for as long as is necessary for the purpose of providing you with the service unless we are required to keep it for longer by law. If the emergency related to one of our products we will need to keep information relating to the incident indefinitely to comply with legal product safety and incident reporting requirements.

8. Personal data we receive from third parties or publicly available sources

We may receive personal data about you from various third parties and public sources as follows:

  • We use data brokers or aggregators based inside the European Union to provide us information about the agricultural landscape in the UK and Ireland (for example, types of crops grown in which regions and the acreage)
  • We use information from publicly available sources such as Companies House and data compiled by credit reference agencies
  • We receive information from market research institutions

The personal data we receive from these sources may include:

  • Identity Data such as name, surname, username or similar identifier, title (and thereby potentially marital status and gender) and date of birth
  • Contact Data such as a postal address, E-mail address and telephone numbers
  • Survey responses
  • Credit worthiness information, but only if we also have a contract with you for the provision of goods or services

The information which we receive from third parties will be used:

  • to ensure that we are contracting with the right customers
  • to ensure that we are contracting with customers who are able to pay for the products / services ordered
  • to better understand the market we operate in

We retain data received through such sources for a period of 5 years.

9. How we handle data we collect when you call our Technical Helpline

This is information about you which you give to us directly when you call the Technical Helpline. We will only collect information which is necessary for us to be able to address your query. If you do not provide us with the information we ask for, we may not be able to provide you with the correct technical advice.

We collect, process and use the information provided by you for the processing of your specific request and the processing is necessary for us to be able to do this (so the legal basis would be Art. 6(1)(b) General Data Protection Regulation).

Once we are sure that we have addressed your request and there are no further interactions with you, your information will be kept for a period of 5 years.

10. When we might share your personal data

Where your data is transferred to third parties for processing (including within the Bayer group of companies) we have carefully selected those data processors and regularly monitor them. Based on data processor agreements we enter into with such parties, they will only process personal data upon our instruction and strictly in accordance with our directives.

a) Within the Bayer Group

Bayer is a global organisation so some of our IT and software systems (including servers) are shared with, or provided by, other members of our group of companies. In order for us to be able to store and process your data in line with this privacy statement we may share your personal data with any member of our group of companies. They will only process that data in line with our instructions and in accordance with a data processing agreement we have entered into with them.

b) With selected third parties

We may share your information with third parties in the following circumstances:

  • Business partners, suppliers and sub-contractors where this is necessary to perform a contract with you
  • Our marketing agencies who handle sending out newsletters, marketing emails and event invites on our behalf where you have signed up to receiving such mailings
  • Market research institutions to carry out market research and survey on our behalf
  • Credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you
  • If we sell any or all of our business or assets (including due to any corporate restructuring), where personal data held by us about our customers is transferred with that business or asset

c) For legal reasons

We will disclose your personal data to third parties if we are under a duty to disclose or share your personal data in order to:

  • comply with any legal obligation which is imposed on us
  • enforce or apply our terms of use for the Website or any other agreements which we have with you
  • protect the rights, property, or safety of Bayer CropScience Limited, our customers and others
  • protect against fraud

11. Processing of personal data outside the European Economic Area (“EEA”)

In some cases it will be necessary for us to transfer your personal data outside of the EEA, where data protection laws may differ to the jurisdiction you live in. This need may arise, for example, if those individuals or third parties involved in processing payment details, fulfilling orders or providing support services are not based in the EEA. In such cases, we will ensure that a sufficient level of protection is provided for your data, e.g. by concluding specific agreements with our contractual partners, or we will ask for your explicit consent to such processing.

We will retain control of and responsibility for the use of any personal data you disclose to us.

12. Data security and the internet

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we use technical and organisational security precautions to protect your data from manipulation, loss, destruction or access by unauthorised persons. Our security procedures are continuously revised based on new technological developments.

13. Information regarding your rights under data protection legislation

The following rights are in general available to you, and can be exercised by you, in accordance with applicable data privacy laws:

  • Right information about your personal data stored by us
  • Right to request the correction, deletion or restricted processing of your personal data
  • Right to object to a processing for reasons of our own legitimate interest, public interest, or profiling, unless we can show that we have compelling, warranted reasons superseding your interests, rights and freedom exist, or that such processing is done for purposes of the assertion, exercise or defence of legal claims
  • Right to data portability (so you can transfer your personal data easily to another data controller)
  • Right to file a complaint with a data protection authority
  • You may at any time withdraw your consent to the collection, processing and use of your personal data in the future.

If you wish to exercise any of your rights, you can send us a letter or an email to the Data Protection Officer using the contact information in the “How to contacts us” section.

14. Amendments to the privacy statement

We may update our privacy statement from time to time. Updates of our privacy statement will be published on our Website. Any amendments become effective upon publication on our Website.

Last updated: 22.05.2018.